
ABOUT US
We specialize in facilitating the meeting of foreign trade actors, connecting suppliers, buyers, investors, startups, and entrepreneurs. This way, we boost international business by identifying opportunities and technological solutions that minimize costs and maximize opportunities for our clients.
We have a proven methodology in Chile, Peru, Argentina, the United States, Mexico, and Israel, among others, whose partners are characterized by having a comprehensive and multidisciplinary approach.
We are the exclusive liaison of Tel Aviv University (one of the most prestigious in the world in innovation) for Chile, Peru, Mexico, Costa Rica, and Panama. We work with professionals with more than 15 years of experience participating in strategic sectors for the economy of Chile and the region.

Jennyfer Salvo C.
jennyfer@softpower.cl
Know more your profile, columns, workshops, activities & interviews.

Carlos Furche
Agritech Business Development
Agricultural Engineer, Master in Agricultural Economics. Former Minister of Agriculture of Chile; former Deputy Minister of Foreign Trade; Director of the Agricultural Economic Development Division of FAO. International consultant for the World Bank, FAO, ECLAC, IDB, IICA, among others.

Irina Toro Salgado
Strategic Communication
Journalist and Master of Strategic Communication with over 20 years of experience in both public and private sectors. Worked as a manager and advisor for various organizations, as well as a journalist and editor for different media outlets.

Juan Pedro Torrejon
Retail Business Development
Industrial Engineer, diploma in Commercial and Marketing Management and in Franchise Development and Management from IE Madrid. With over 30 years of experience in top-level positions in Spanish and Chilean companies, with a focus on retail in supermarkets.

María José Urzúa Millar
Public Relations Specialist
With honors degree from DuocUC and studies in communication at the University of Miami, Florida, USA. Over 10 years of experience in managing projects related to Country Image and international trade within the Export Promotion Directorate of Chile. She is part of our team in the area of international trade studies and events, managing Business Rounds and international missions in Chile.

Fortune Levy
Representante de Softpower Connections en Perú
Educated at Babson College, specializing in Entrepreneurship and studies at the Universidad del Pacífico, she is known for her career in business management, business development and leadership in the licensing and children's fashion industry. Founder of Lumicenter and Intertex, she led Mattel, Hasbro, Disney and Sanrio, consolidating them in Peru and the region. She has won 18 international and national awards for innovation and retail.

Jorge Cañas
Desarrollo negocios Cyber, Security, & Safety
Experienced Captain with a demonstrated history of working in the aviation and aerospace industry. Skilled in Avionics, Flight Training, Airports, Airworthiness, and Aerospace. Strong operations professional.
Vision
We aim to provide the most comprehensive commercial and communication advisory services in the market, enabling our clients to successfully enter the international arena.
Mission
We provide services to promote foreign trade and business internationalization, with a special focus on innovation, business intelligence, and communications that respond to the new challenges of the environment.
