Entrevistador con espíritu innovador

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Meet Jennyfer Salvo, a journalist who has interviewed leaders such as Mijaíl Gorbachev, Mario Vargas Llosa, Shimon Peres among others, an expert in innovation and international business. Currently she leads a company, Softpower Connections Consulting, which helps governments and companies to promote innovation and carry out their business on an international scale, a citizen of the world, interested in gender equality.

I am a curious, passionate and open human being, who try to help make a better world for everyone. I am the mother of two incredible children, who are my team and my partners. I feel like a citizen of the world, very interested in global issues and gender equality. I love reading and traveling, and have done it quite a bit. I have thousands of books that have traveled with me on all my moves. Now it’s easier with digital books! And I have been very lucky to visit more than 55 countries and live in 4.

I studied journalism and worked in the main television network and newspaper in Chile, as well as in other media in Latin America and Europe. I had the opportunity to interview world leaders such as Mikhail Gorbachev, Mario Vargas Llosa, and Shimon Peres, among many others. I was lucky to be so young and have the opportunity to ask questions and receive answers from world leaders. I have been involved in public policy for more than 20 years, focused on public diplomacy, country branding and international promotion of exports, tourism and investment, developing promotional activities in more than 35 countries.

Tell us more about your family, what were you like as a child?

My grandparents, where I survived World War II, grew up under the dictatorship of Augusto Pinochet. I think both situations had a great influence on the definition of who I am. I studied journalism because I wanted to give people a voice, reveal injustice and abuse, create a more diverse society. I was a very good student and I think my grandmother defined my commitment. She used to tell me: study, study, what you learn is what you have. He was also a musician, he played guitar in the school band. We recorded an LP and performed on television. He was shy but very good at pretending not to be.

You have a Bachelor’s Degree in Social Information and Communications from the Pontificia Universidad Católica de Chile, why did you decide to study that?

When I was 16, my pediatrician told me: Smart teens have to study powerful professions. She was trying to tell me that I had a responsibility to use my education to improve my community. She seemed to be interested in biology, so she invited me to share a normal day in the life of a doctor. I was with her in her private office, in the hospital visiting patients… we spent 12 hours together. There I realized that I was not interested in the physical pain of his patients. All day I was trying to find out what their lives were like, their conditions, their struggles… I discovered that I wanted to know and share their stories. And as a journalist I did it for many years. I am proud to be part of the team that immediately after Pinochet’s political defeat, began to tell hidden stories of human rights violations. I founded the research area of ​​the Press Department at TVN (Chilean National Television), the Public Television Station. We open unexpected spaces. It was dangerous and painful, risky for our lives, but I felt exactly where I dreamed of being.

Telling other stories is a life-spanning mission. Currently, in addition to my company, I lead a magazine where we tell relevant stories for decision-makers in more than 45 countries and I am a panelist on the main Chilean TV nightly newscast. I still feel the warmth in my heart when I act like the journalist that I am.

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IOWA
Activity testimonial
“Our entire team has been positively surprised by the high quality of the work carried out by Softpower Connections in identifying opportunities in Chile and Peru and the way they presented the results. We are very confident that the international promotion activities that we will carry out will be a success. This type of partner is the one that allows us to grow outside the US "
Andrea Smith
Marketing Manager, International Trade Office. Iowa Economic Development
Port nola
Activity testimonial
“I am very surprised with the high quality of the study conducted by Softpower Connections. It is noted that there is a strong analysis of the information and a key development of the company's networking to reach the results in different countries. This has been very useful for our decision-making processes "
Janine Mansour
Commercial Director (Cargo and Cruise)
Natural Bee
Activity testimonial
“I am pleased to confirm that Softpower Connections did an extraordinary job on our project in China. Natural Bee commissioned the services of SoftPower Connections to identify key potential buyers and trade shows in China on functional foods. The project included various services such as market intelligence, market development, export transaction services and trade promotion and defense… In addition, SPC has contributed to the growth of the relationship with ProChile. Natural Bee will rehire SPC to develop the identified opportunities, which were valued at US $ 1 million ”.
Sergio Valdebenito
CEO Natural Bee
APTA
Activity testimonial
“Softpower Connections Consulting advised us in the development of a positioning strategy to make APTA's attributes visible to potential clients. Market intelligence activities were carried out to identify the main stakeholders and the main gaps that we needed to execute the best strategy to position ourselves as a key player in the field of technology transfer in Chile. Softpower Connections met our objectives and their work was very useful and professional, with an expert and committed team. "
Varinka Farren
Executive Director Hub APTA
Prom Perú
Activity testimonial
“Ari atinchismi, kuska risun “It is a Quechua phrase that means "If we can, I will go with you." I chose this phrase because I find that it is the best way to describe the support, we received from Soft Power in the trade mission organized by Prom Peru in which we participated in November 2019. Opening doors in a new country, not only represents a commercial challenge It is also a great cultural challenge. It is learning to communicate and understand each other, to see through the other's lenses in order to work together.
Mario Ocharan
Director of Promperú
Calidra
Activity testimonial
“Softpower allowed us to have an excellent reception in the different institutions that received us, allowing us to meet with many companies and potential partners for small and large businesses to be carried out in Chile. ”
Daniel Rodrigue
Calidra / Chile
CERV
Activity testimonial
“ At CERV we participated in the Mining Innovation Mission which allowed us to learn about the reality of Chilean mining, the understood the business opportunities it offers to implement technological solutions and good practices in its activities that can be replicated in our market. We also had many meeting with potential clients that were very important for us.”
Roy Guzmán
Executive Director of CERV Virtual Reality / Peru
Calarina
Activity testimonial
“Thanks to the experience, dedication and professionalism of Jennyfer and Marcelo from Softpower Connections, the innovation mission in which we participated exceeded our expectations. We had the opportunity to access information from the main Food Innovation Centers in Chile, practical cases of innovative product launches, trends in the world food market, provided by top-level experts. Additionally, they advised us on our value proposition and successfully fostered business relationships with Chilean companies. In summary, the Innovation Mission was extraordinary and we are very grateful to Softpower ”.
Marcia Bartr
CEO & Founder / Peru
BMT
Activity testimonial
The SPC team is extremely efficient and willing. They know the market very well, the specific sectors and fully understand the client's needs. We appreciate the support. It has been a pleasure working with Softpower Connections and we look forward to more projects coming ”.
Gloria García
General Director of BMTGlobal / Mexico
cmpc
Activity testimonial
CMPC believes in the strategic relevance of building solid relationships with stakeholders at a global level. In Softpower Connections we found a committed partner, with experience and sensitivity to translate our objectives and values into plans and marketing actions highlighting our brand and strengthening our network with our clients in 45 countries in North America, Europe, Asia and Latin America.
Guillermo Turner
Corporate Affairs Manager CMPC / Chile
INKA PRIME
Activity testimonial
Soft Power helped us identify challenges, possibilities and opportunities that would serve as weapons to enter the Chilean market. In addition, they supported us increasing our networking. It's easy to feel lost, not knowing where to start, but Soft Power connected us with potential clients. They managed to set up a meeting with a potential buyer, even before we even arrived. We keep in touch, working together to achieve new goals, new markets, and clients. For this reason, we are grateful for their excellent work.
INKA PRIME
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IOWA
Activity testimonial
“Our entire team has been positively surprised by the high quality of the work carried out by Softpower Connections in identifying opportunities in Chile and Peru and the way they presented the results. We are very confident that the international promotion activities that we will carry out will be a success. This type of partner is the one that allows us to grow outside the US "
Andrea Smith
Marketing Manager, International Trade Office. Iowa Economic Development
Port Nola
Activity testimonial
“I am very surprised with the high quality of the study conducted by Softpower Connections. It is noted that there is a strong analysis of the information and a key development of the company's networking to reach the results in different countries. This has been very useful for our decision-making processes "
Janine Mansour
Commercial Director (Cargo and Cruise)
Natural Bee
Activity testimonial
“I am pleased to confirm that Softpower Connections did an extraordinary job on our project in China. Natural Bee commissioned the services of SoftPower Connections to identify key potential buyers and trade shows in China on functional foods. The project included various services such as market intelligence, market development, export transaction services and trade promotion and defense… In addition, SPC has contributed to the growth of the relationship with ProChile. Natural Bee will rehire SPC to develop the identified opportunities, which were valued at US $ 1 million ”.
Sergio Valdebenito
CEO Natural Bee
APTA
Activity testimonial
“Softpower Connections Consulting advised us in the development of a positioning strategy to make APTA's attributes visible to potential clients. Market intelligence activities were carried out to identify the main stakeholders and the main gaps that we needed to execute the best strategy to position ourselves as a key player in the field of technology transfer in Chile. Softpower Connections met our objectives and their work was very useful and professional, with an expert and committed team. "
Varinka Farren
Executive Director Hub APTA
prom Perú
Activity testimonial
“Ari atinchismi, kuska risun “It is a Quechua phrase that means "If we can, I will go with you." I chose this phrase because I find that it is the best way to describe the support, we received from Soft Power in the trade mission organized by Prom Peru in which we participated in November 2019. Opening doors in a new country, not only represents a commercial challenge It is also a great cultural challenge. It is learning to communicate and understand each other, to see through the other's lenses in order to work together.
Mario Ocharan
Director of Promperú
calidra
Activity testimonial
“Softpower allowed us to have an excellent reception in the different institutions that received us, allowing us to meet with many companies and potential partners for small and large businesses to be carried out in Chile. ”
Daniel Rodrigue
Calidra / Chile
CERV
Activity testimonial
“ At CERV we participated in the Mining Innovation Mission which allowed us to learn about the reality of Chilean mining, the understood the business opportunities it offers to implement technological solutions and good practices in its activities that can be replicated in our market. We also had many meeting with potential clients that were very important for us.”
Roy Guzmán
Executive Director of CERV Virtual Reality / Peru
calarina
Activity testimonial
“Thanks to the experience, dedication and professionalism of Jennyfer and Marcelo from Softpower Connections, the innovation mission in which we participated exceeded our expectations. We had the opportunity to access information from the main Food Innovation Centers in Chile, practical cases of innovative product launches, trends in the world food market, provided by top-level experts. Additionally, they advised us on our value proposition and successfully fostered business relationships with Chilean companies. In summary, the Innovation Mission was extraordinary and we are very grateful to Softpower ”.
Marcia Bartr
CEO & Founder / Peru
BMT
Activity testimonial
The SPC team is extremely efficient and willing. They know the market very well, the specific sectors and fully understand the client's needs. We appreciate the support. It has been a pleasure working with Softpower Connections and we look forward to more projects coming ”.
Gloria García
General Director of BMTGlobal / Mexico
cmcp
Activity testimonial
CMPC believes in the strategic relevance of building solid relationships with stakeholders at a global level. In Softpower Connections we found a committed partner, with experience and sensitivity to translate our objectives and values into plans and marketing actions highlighting our brand and strengthening our network with our clients in 45 countries in North America, Europe, Asia and Latin America.
Guillermo Turner
Corporate Affairs Manager CMPC / Chile
INKA PRIME
Activity testimonial
Soft Power helped us identify challenges, possibilities and opportunities that would serve as weapons to enter the Chilean market. In addition, they supported us increasing our networking. It's easy to feel lost, not knowing where to start, but Soft Power connected us with potential clients. They managed to set up a meeting with a potential buyer, even before we even arrived. We keep in touch, working together to achieve new goals, new markets, and clients. For this reason, we are grateful for their excellent work.
INKA PRIME