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Interviewer with an innovative spirit

Julio 6, 2020
Interviewer with an innovative spirit
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Meet Jennyfer Salvo, a journalist who have interviewed leaders such ​ Mijaíl Gorbachov, Mario Vargas Llosa, Shimon Peres among others, an expert in innovation and international business. She currently leads a company, Softpower Connections Consulting, which helps governments and companies promote innovation and bring their businesses to an international scale, a world citizen, interested in […]

Meet Jennyfer Salvo, a journalist who have interviewed leaders such ​ Mijaíl Gorbachov, Mario Vargas Llosa, Shimon Peres among others, an expert in innovation and international business. She currently leads a company, Softpower Connections Consulting, which helps governments and companies promote innovation and bring their businesses to an international scale, a world citizen, interested in gender equality.

I am a curious, passionate and open human being, trying to help to make a better world for all of us. I am a mom of two amazing kids, who are my team and partners. I feel like a world citizen, very interested in global issues and gender equality. I love reading and traveling, and I have done it quite a lot. I have thousands of books that have traveled with me in all my moving. Now it is easier with digital books! And I have been very lucky to visit more than 55 countries and lived in 4.

I studied journalism and I worked in the main Chilean TV station and newspaper, as well as other media outlets in Latin American and Europe. I had the chance to interview global leaders such as ​ Mijaíl Gorbachov​, Mario Vargas Llosa and Shimon Peres, among many others. I was lucky being so young and having the chance to ask questions and receive answers from global leaders. I have been involved in public policy for more than 20 years, focused on public diplomacy, country brand and international promotion of exports, tourism, and investment, developing promotional activities in more than 35 countries.

Tell us more about your family, how were you as a kid?

My grandparents where II World War survivors and I grew up under the dictatorship of Augusto Pinochet. I think both situations had a strong influence defining who I am. I studied journalism because I wanted to give voice to people, to reveal the injustice and abuse, to create a more diverse society. I was a very good student and I think my commitment was defined by my grandmother. She used to say to me: study, study, what you learn is what you own. I was also a musician, played guitar in the school band. We recorded an LP and acted on TV. I was shy but very good at pretending not to be.

You have a Bachelor´s degree in Social Information and communications at Pontificia Universidad Católica de Chile, why did you decide to study that?

When I was 16 my pediatrician told me: smart teenagers have to study powerful professions. She was trying to tell me I had the responsibility to use my education to improve my community. I seemed to be interested in biology so, she invited me to share a normal day in a doctor’s life. I was with her in her private office, at the hospital visiting patients… we spend 12 hours together. There I realized I was not interested in her patients’ physical pain. The whole day I was trying to figure out how their lives were, their conditions, their struggles… I discovered I wanted to know and to share their stories. And as a journalist, I did it for many years. I am proud of being part of the team that immediately after Pinochet’s political defeat, started to tell the hidden stories of human rights violations. I founded the research area of the Press Department in TVN (Televisión Nacional de Chile) the public Tv Station. We opened unexpected spaces. It was dangerous and painful, risky for our lives, but I felt exactly in the place I dreamt to be.

Telling other stories is a life crossing mission. Nowadays, besides my the company, I lead a magazine where we tell stories that are relevant for decision makers in over 45 countries and I am a panelist in the main night news program in the Chilean TV. I still feel the heat in my heart when I act as the journalist I am.

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testimonios

Testimonio de actividades

“CMPC está convencido de la relevancia estratégica de construir sólidas relaciones con sus stakeholders a nivel global. En Softpower Connections encontramos un partner comprometido, con experiencia y sensibilidad para plasmar nuestros objetivos y apoyar el posicionamiento de nuestra marca en el escenario internacional, transmitiendo con efectividad nuestros valores y esencia, fortaleciendo nuestra red con nuestros clientes en 45 países de Norteamérica, Europa, Asia y América Latina”.

Guillermo Turner
Gerente Asuntos Corporativos CMPC / Chile
testimonios

Testimonio de actividades

El equipo de SPC es sumamente eficiente y dispuesto. Conocen muy bien el mercado, los sectores específicos y entienden a cabalidad las necesidades del cliente. Agradecemos el apoyo. Ha sido un placer trabajar con Softpower Connections y esperamos que vengan más proyectos”.

Gloria García
Director General de BMTGlobal / México
testimonios

Testimonio de actividades

“Gracias a la experiencia, dedicación y profesionalismo de Jennyfer y Marcelo de Softpower Connections, la misión de innovación en la que participamos superó nuestras expectativas. Tuvimos oportunidad de acceder a información de los principales Centros de Innovación de Alimentos de Chile, casos prácticos de lanzamientos de productos innovadores, tendencias del mercado mundial de alimentos, proporcionados por expertos de primer nivel. Adicionalmente, nos asesoraron en nuestra propuesta de valor y fomentaron con éxito las relaciones comerciales con empresas chilenas. En resumen la Misión de Innovación fue extraordinaria y quedamos muy agradecidos con Softpower”.

Marcia Bartra
CEO & Fundadora / Perú
testimonios

Testimonio de actividades

“En CERV participamos de la misión tecnológica para minería, la cual nos permitió conocer la realidad de la minería chilena, las oportunidades de negocio que ofrece para implementar soluciones tecnológicas y buenas prácticas en sus actividades, que puedan replicarse”.

Roy Guzmán
Director Ejecutivo de CERV Realidad Virtual / Perú
testimonios

Testimonio de actividades

“Tuvimos una excelente acogida en las distintas instituciones que nos recibieron permitiendo conocer muchas empresas y potenciales partner para pequeños y grandes negocios a realizar en Chile.”

Daniel Rodriguez
Calidra / Chile
testimonios

Testimonio de actividades

“Me complace confirmar que Softpower Connections superó las expectativas que Promperú tenía para este proyecto. Softpower Connections cumplió con los requisitos descritos en la propuesta y cumplió con todos nuestros objetivos y expectativas de manera oportuna.”

Mario Ocharan
Director de Promperú
testimonios

Testimonio de actividades

“Softpower Connections Consulting nos asesoró en el desarrollo de una estrategia de posicionamiento para hacer visibles los atributos de APTA ante potenciales clientes. Se realizaron actividades de inteligencia de mercado para identificar los principales stakeholders y las principales brechas que necesitábamos para ejecutar la mejor estrategia para posicionarnos como actor clave en el campo de la transferencia de tecnología en Chile. Softpower Connections cumplió con nuestros objetivos y su trabajo fue muy útil y profesional, con un equipo experto y comprometido.”

Varinka Farren
Directora Ejecutiva Hub APTA
testimonios

Testimonio de actividades

“Me complace confirmar que Softpower Connections hizo un trabajo notable en nuestro proyecto en China. Natural Bee encargó los servicios de SoftPower Connections para identificar compradores potenciales clave y ferias comerciales en China sobre alimentos funcionales. El proyecto incluyó varios servicios como inteligencia de mercado, desarrollo de mercado, servicios de transacciones de exportación y promoción y defensa comercial… Además, SPC ha contribuido a hacer crecer la relación con ProChile. Natural Bee volverá a contratar a SPC para desarrollar las oportunidades identificadas, las cuales fueron valoradas en US $ 1 millón”

Sergio Valdebenito
CEO Natural Bee