Peruvian food companies visit Chile to boost bilateral trade

The activity, carried out at the Centro Lyon event center, is organized by Softpower Connections, a consulting firm specialized in supporting companies in the process of internationalization and market penetration, in conjunction with the Commission for the Promotion of Peru for Exports and Tourism ( PromPeru).

“Our mission is to promote business intelligence and Food Week is an initiative that for several days will allow us to talk about the challenges of the food industry towards 2050, trends in innovation, internationalization gaps, among many others. For this reason, we invite Peruvian and Chilean companies to take advantage of this meeting space and to generate new business and in the future export to third markets ”, says Jennyfer Salvo, Director of Softpower Connections.

According to information published by the Undersecretariat of International Economic Relations, last year Chile’s trade with Peru reached US $ 2,888 million, reaching an annual growth of 6.8%. This is explained by the expansion experienced by imports, which were offset by the decline in exports to Peru. Specifically in processed foods, from 2017 to 2018 there was an increase of 2.2%, reaching US $ 204 million.

For its part, PromPerú confirms that Chile ranks second among Latin American countries among export destinations for Peruvian products. Worldwide it is the tenth.

Among the participating companies and institutions are Inka Prime Quality, Anku, Calarina, Nattu Regional Food, Agrosuper, Comercial GES, Transforma Alimentos, Centro Regional de Estudios en Alimentos Saludables (CREAS) Fundación para la Innovación Agraria (FIA), Hub Andes Pacific Technology Access (APTA), Technological Center for Food Innovation (CETA), Start Up Chile and Imagine Lab.

Contact
Carolina Fuentes
+56 9 9120 8275
cafuentes9@uc.cl
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“Our entire team has been positively surprised by the high quality of the work carried out by Softpower Connections in identifying opportunities in Chile and Peru and the way they presented the results. We are very confident that the international promotion activities that we will carry out will be a success. This type of partner is the one that allows us to grow outside the US "

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“Ari atinchismi, kuska risun “It is a Quechua phrase that means "If we can, I will go with you." I chose this phrase because I find that it is the best way to describe the support, we received from Soft Power in the trade mission organized by Prom Peru in which we participated in November 2019. Opening doors in a new country, not only represents a commercial challenge It is also a great cultural challenge. It is learning to communicate and understand each other, to see through the other's lenses in order to work together.

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“ At CERV we participated in the Mining Innovation Mission which allowed us to learn about the reality of Chilean mining, the understood the business opportunities it offers to implement technological solutions and good practices in its activities that can be replicated in our market. We also had many meeting with potential clients that were very important for us.”

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“Thanks to the experience, dedication and professionalism of Jennyfer and Marcelo from Softpower Connections, the innovation mission in which we participated exceeded our expectations. We had the opportunity to access information from the main Food Innovation Centers in Chile, practical cases of innovative product launches, trends in the world food market, provided by top-level experts. Additionally, they advised us on our value proposition and successfully fostered business relationships with Chilean companies. In summary, the Innovation Mission was extraordinary and we are very grateful to Softpower ”.

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