Peruvian food companies visit Chile to boost bilateral trade
The activity, carried out at the Centro Lyon event center, is organized by Softpower Connections, a consulting firm specialized in supporting companies in the process of internationalization and market penetration, in conjunction with the Commission for the Promotion of Peru for Exports and Tourism ( PromPeru).
“Our mission is to promote business intelligence and Food Week is an initiative that for several days will allow us to talk about the challenges of the food industry towards 2050, trends in innovation, internationalization gaps, among many others. For this reason, we invite Peruvian and Chilean companies to take advantage of this meeting space and to generate new business and in the future export to third markets ”, says Jennyfer Salvo, Director of Softpower Connections.
According to information published by the Undersecretariat of International Economic Relations, last year Chile’s trade with Peru reached US $ 2,888 million, reaching an annual growth of 6.8%. This is explained by the expansion experienced by imports, which were offset by the decline in exports to Peru. Specifically in processed foods, from 2017 to 2018 there was an increase of 2.2%, reaching US $ 204 million.
For its part, PromPerú confirms that Chile ranks second among Latin American countries among export destinations for Peruvian products. Worldwide it is the tenth.
Among the participating companies and institutions are Inka Prime Quality, Anku, Calarina, Nattu Regional Food, Agrosuper, Comercial GES, Transforma Alimentos, Centro Regional de Estudios en Alimentos Saludables (CREAS) Fundación para la Innovación Agraria (FIA), Hub Andes Pacific Technology Access (APTA), Technological Center for Food Innovation (CETA), Start Up Chile and Imagine Lab.
Contact
Carolina Fuentes
+56 9 9120 8275
cafuentes9@uc.cl
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Activity testimonial
“Our entire team has been positively surprised by the high quality of the work carried out by Softpower Connections in identifying opportunities in Chile and Peru and the way they presented the results. We are very confident that the international promotion activities that we will carry out will be a success. This type of partner is the one that allows us to grow outside the US "
Andrea Smith
Marketing Manager, International Trade Office. Iowa Economic Development
Activity testimonial
“I am very surprised with the high quality of the study conducted by Softpower Connections. It is noted that there is a strong analysis of the information and a key development of the company's networking to reach the results in different countries. This has been very useful for our decision-making processes "
Janine Mansour
Commercial Director (Cargo and Cruise)
Activity testimonial
“I am pleased to confirm that Softpower Connections did an extraordinary job on our project in China. Natural Bee commissioned the services of SoftPower Connections to identify key potential buyers and trade shows in China on functional foods. The project included various services such as market intelligence, market development, export transaction services and trade promotion and defense… In addition, SPC has contributed to the growth of the relationship with ProChile. Natural Bee will rehire SPC to develop the identified opportunities, which were valued at US $ 1 million ”.
Sergio Valdebenito
CEO Natural Bee
Activity testimonial
“Softpower Connections Consulting advised us in the development of a positioning strategy to make APTA's attributes visible to potential clients. Market intelligence activities were carried out to identify the main stakeholders and the main gaps that we needed to execute the best strategy to position ourselves as a key player in the field of technology transfer in Chile. Softpower Connections met our objectives and their work was very useful and professional, with an expert and committed team. "
Varinka Farren
Executive Director Hub APTA
Activity testimonial
“Ari atinchismi, kuska risun “It is a Quechua phrase that means "If we can, I will go with you." I chose this phrase because I find that it is the best way to describe the support, we received from Soft Power in the trade mission organized by Prom Peru in which we participated in November 2019. Opening doors in a new country, not only represents a commercial challenge It is also a great cultural challenge. It is learning to communicate and understand each other, to see through the other's lenses in order to work together.
Mario Ocharan
Director of Promperú
Activity testimonial
“Softpower allowed us to have an excellent reception in the different institutions that received us, allowing us to meet with many companies and potential partners for small and large businesses to be carried out in Chile. ”
Daniel Rodrigue
Calidra / Chile
Activity testimonial
“ At CERV we participated in the Mining Innovation Mission which allowed us to learn about the reality of Chilean mining, the understood the business opportunities it offers to implement technological solutions and good practices in its activities that can be replicated in our market. We also had many meeting with potential clients that were very important for us.”
Roy Guzmán
Executive Director of CERV Virtual Reality / Peru
Activity testimonial
“Thanks to the experience, dedication and professionalism of Jennyfer and Marcelo from Softpower Connections, the innovation mission in which we participated exceeded our expectations. We had the opportunity to access information from the main Food Innovation Centers in Chile, practical cases of innovative product launches, trends in the world food market, provided by top-level experts. Additionally, they advised us on our value proposition and successfully fostered business relationships with Chilean companies. In summary, the Innovation Mission was extraordinary and we are very grateful to Softpower ”.
Marcia Bartr
CEO & Founder / Peru
Activity testimonial
The SPC team is extremely efficient and willing. They know the market very well, the specific sectors and fully understand the client's needs. We appreciate the support. It has been a pleasure working with Softpower Connections and we look forward to more projects coming ”.
Gloria García
General Director of BMTGlobal / Mexico
Activity testimonial
CMPC believes in the strategic relevance of building solid relationships with stakeholders at a global level. In Softpower Connections we found a committed partner, with experience and sensitivity to translate our objectives and values into plans and marketing actions highlighting our brand and strengthening our network with our clients in 45 countries in North America, Europe, Asia and Latin America.
Guillermo Turner
Corporate Affairs Manager CMPC / Chile
Activity testimonial
Soft Power helped us identify challenges, possibilities and opportunities that would serve as weapons to enter the Chilean market. In addition, they supported us increasing our networking. It's easy to feel lost, not knowing where to start, but Soft Power connected us with potential clients. They managed to set up a meeting with a potential buyer, even before we even arrived. We keep in touch, working together to achieve new goals, new markets, and clients. For this reason, we are grateful for their excellent work.
INKA PRIME
Activity testimonial
“Our entire team has been positively surprised by the high quality of the work carried out by Softpower Connections in identifying opportunities in Chile and Peru and the way they presented the results. We are very confident that the international promotion activities that we will carry out will be a success. This type of partner is the one that allows us to grow outside the US "
Andrea Smith
Marketing Manager, International Trade Office. Iowa Economic Development
Activity testimonial
“I am very surprised with the high quality of the study conducted by Softpower Connections. It is noted that there is a strong analysis of the information and a key development of the company's networking to reach the results in different countries. This has been very useful for our decision-making processes "
Janine Mansour
Commercial Director (Cargo and Cruise)
Activity testimonial
“I am pleased to confirm that Softpower Connections did an extraordinary job on our project in China. Natural Bee commissioned the services of SoftPower Connections to identify key potential buyers and trade shows in China on functional foods. The project included various services such as market intelligence, market development, export transaction services and trade promotion and defense… In addition, SPC has contributed to the growth of the relationship with ProChile. Natural Bee will rehire SPC to develop the identified opportunities, which were valued at US $ 1 million ”.
Sergio Valdebenito
CEO Natural Bee
Activity testimonial
“Softpower Connections Consulting advised us in the development of a positioning strategy to make APTA's attributes visible to potential clients. Market intelligence activities were carried out to identify the main stakeholders and the main gaps that we needed to execute the best strategy to position ourselves as a key player in the field of technology transfer in Chile. Softpower Connections met our objectives and their work was very useful and professional, with an expert and committed team. "
Varinka Farren
Executive Director Hub APTA
Activity testimonial
“Ari atinchismi, kuska risun “It is a Quechua phrase that means "If we can, I will go with you." I chose this phrase because I find that it is the best way to describe the support, we received from Soft Power in the trade mission organized by Prom Peru in which we participated in November 2019. Opening doors in a new country, not only represents a commercial challenge It is also a great cultural challenge. It is learning to communicate and understand each other, to see through the other's lenses in order to work together.
Mario Ocharan
Director of Promperú
Activity testimonial
“Softpower allowed us to have an excellent reception in the different institutions that received us, allowing us to meet with many companies and potential partners for small and large businesses to be carried out in Chile. ”
Daniel Rodrigue
Calidra / Chile
Activity testimonial
“ At CERV we participated in the Mining Innovation Mission which allowed us to learn about the reality of Chilean mining, the understood the business opportunities it offers to implement technological solutions and good practices in its activities that can be replicated in our market. We also had many meeting with potential clients that were very important for us.”
Roy Guzmán
Executive Director of CERV Virtual Reality / Peru
Activity testimonial
“Thanks to the experience, dedication and professionalism of Jennyfer and Marcelo from Softpower Connections, the innovation mission in which we participated exceeded our expectations. We had the opportunity to access information from the main Food Innovation Centers in Chile, practical cases of innovative product launches, trends in the world food market, provided by top-level experts. Additionally, they advised us on our value proposition and successfully fostered business relationships with Chilean companies. In summary, the Innovation Mission was extraordinary and we are very grateful to Softpower ”.
Marcia Bartr
CEO & Founder / Peru
Activity testimonial
The SPC team is extremely efficient and willing. They know the market very well, the specific sectors and fully understand the client's needs. We appreciate the support. It has been a pleasure working with Softpower Connections and we look forward to more projects coming ”.
Gloria García
General Director of BMTGlobal / Mexico
Activity testimonial
CMPC believes in the strategic relevance of building solid relationships with stakeholders at a global level. In Softpower Connections we found a committed partner, with experience and sensitivity to translate our objectives and values into plans and marketing actions highlighting our brand and strengthening our network with our clients in 45 countries in North America, Europe, Asia and Latin America.
Guillermo Turner
Corporate Affairs Manager CMPC / Chile
Activity testimonial
Soft Power helped us identify challenges, possibilities and opportunities that would serve as weapons to enter the Chilean market. In addition, they supported us increasing our networking. It's easy to feel lost, not knowing where to start, but Soft Power connected us with potential clients. They managed to set up a meeting with a potential buyer, even before we even arrived. We keep in touch, working together to achieve new goals, new markets, and clients. For this reason, we are grateful for their excellent work.
INKA PRIME
