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About us

Softpower Connections was born thanks to the commitment of its founder, Jennyfer Salvo, to capitalize on more than 25 years of experience and professional success in foreign trade and the communications area.
The company has a multidisciplinary team and offers comprehensive advice for the internationalization of business through “soft power”, a term coined by the North American professor Joseph Nye who describes it as the ability of one actor to influence another through values, culture and lifestyles.

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Jennyfer Salvo C.

CEO y Foundress




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Learn more about his profile, columns, workshops, activities and interviews in the media.

Senior Account Manager for business development strategies for the Peruvian and Chilean governments at Euromonitor; Supervisor of sectoral projects on wines, MICE Tourism, logistics and apiculture products, at ProChile, the Chilean promotion bureau for exports, investment and tourism. Canadian maple syrup importer and distributor in Chilean 5 stars hotels. Master in Agriculture at the University of Alberta.

Marcelo Díaz Pérez

Business developer

Agricultural Engineer, Master in Sociology. Former Minister of Agriculture of Chile; former Vice Minister of Foreign Trade; Director of the Division of Agricultural Economic Development of FAO. International consultant to the World Bank, FAO, ECLAC, IDB, IICA, among others.

Carlos Furche

Senior Advisor

Journalist and Ms. in Strategic Communication, Pontificia Universidad Católica de Chile. She has more than 12 years advising public, private and media organizations. Specialist in corporate strategy, public image, business confidence, relationships with stakeholders, management of organizational change and crisis management.

Carolina Fuentes Abarca

Strategic Communication

Journalist and Ms. in Strategic Communication, U.Adolfo Ibañez. She was Manager of Financial Ed. Of the AFP Association, Head of Press at Hogar de Cristo; Head of Communications for CCAF Los Héroes, journalist for the Central Bank of Chile; Editor at La Tercera, La Hora and Qué Pasa Magazine

Irina Toro Salgado

Strategic Communication


We want to provide the most complete commercial and communication advice in the market, ensuring that our clients are successfully positioned in the international arena.


We provide services to promote foreign trade and business internationalization, with a special focus on innovation, business intelligence and communications, which allows companies to respond to new environmental challenges.


Our values are based on four pillars that enhance and facilitate our work with clients:


We create the strategy based on our clients’ needs to support them in achieving their objectives; their success is the product of teamwork.


We identify the best solutions and are committed to taking your business global. We are always available for our clients!


We are prepared! We help our clients face complex and changing environments.


We co-create with you! We innovate and work as a team, using our global networks to identify solutions that best serve our clients' challenges.