The Times Softpower Connections was born thanks to the commitment of its founder, Jennyfer Salvo, to capitalize on more than 25 years of learning, experience and professional successes, both in foreign trade and in the communications area.
The consulting firm, empowered by a multidisciplinary team, offers comprehensive advice for the internationalization of business through “white power”, a term coined by the North American professor Joseph Nye who describes it as the ability of one actor to influence another through values, culture and lifestyles.
Team
Jennyfer Salvo C.
CEO y Foundress
jennyfer@softpower.cl
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Marcelo Díaz Pérez
Business development
Carlos Furche
Senior Advisor
Carolina Fuentes Abarca
Strategic communication
Vision
We want to provide the most complete commercial and communication advice on the market, ensuring that our clients are successfully inserted in the international scene.
Mission
We provide services to promote foreign trade and business internationalization, with a special focus on innovation, business intelligence and communications, which respond to the new challenges of the environment.
Values
Our values are based on what we call the 4Cs, pillars that enhance and facilitate work with our clients:
CONFIDENCE
We want to know the strategic needs of our clients and support them in achieving their objectives because their success is ours. We are partners!
COMMITMENT
We seek the best solutions and we are committed to taking your business from a local to a global environment. We are always available to our clients!
QUALITY
We help you face complex and changing environments that threaten the markets. We are prepared!
COLLABORATION
We innovate and work as a team, using our national and international networks, to identify the solutions that best serve our clients' challenges. We co-create with you!
