Softpower Connections was born thanks to the commitment of its founder, Jennyfer Salvo, to capitalize on more than 25 years of experience and professional success in foreign trade and the communications area.
The company has a multidisciplinary team and offers comprehensive advice for the internationalization of business through “soft power”, a term coined by the North American professor Joseph Nye who describes it as the ability of one actor to influence another through values, culture and lifestyles.
Marcelo Díaz Pérez
Carolina Fuentes Abarca
Irina Toro Salgado
We want to provide the most complete commercial and communication advice in the market, ensuring that our clients are successfully positioned in the international arena.
We provide services to promote foreign trade and business internationalization, with a special focus on innovation, business intelligence and communications, which allows companies to respond to new environmental challenges.
Our values are based on four pillars that enhance and facilitate our work with clients:
We create the strategy based on our clients’ needs to support them in achieving their objectives; their success is the product of teamwork.
We identify the best solutions and are committed to taking your business global. We are always available for our clients!
We are prepared! We help our clients face complex and changing environments.
We co-create with you! We innovate and work as a team, using our global networks to identify solutions that best serve our clients' challenges.