Softpower Connections was born thanks to the commitment of its founder, Jennyfer Salvo, to capitalize on more than 25 years of experience and professional success in foreign trade and the communications area.
The company has a multidisciplinary team and offers comprehensive advice for the internationalization of business through “soft power”, a term coined by the North American professor Joseph Nye who describes it as the ability of one actor to influence another through values, culture and lifestyles.

Team

Jennyfer Salvo C.
CEO y Foundress

jennyfer@softpower.cl

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Marcelo Díaz Pérez
Business developer
Carlos Furche
Senior Advisor
Carolina Fuentes Abarca
Strategic Communication
Irina Toro Salgado
Strategic Communication
Vision
We want to provide the most complete commercial and communication advice in the market, ensuring that our clients are successfully positioned in the international arena.
Mission
We provide services to promote foreign trade and business internationalization, with a special focus on innovation, business intelligence and communications, which allows companies to respond to new environmental challenges.
Values
Our values are based on four pillars that enhance and facilitate our work with clients:
TRUST
We create the strategy based on our clients’ needs to support them in achieving their objectives; their success is the product of teamwork.
COMMITMENT
We identify the best solutions and are committed to taking your business global. We are always available for our clients!
QUALITY
We are prepared! We help our clients face complex and changing environments.
COLLABORATION
We co-create with you! We innovate and work as a team, using our global networks to identify solutions that best serve our clients' challenges.