The agri-food sector and the COVID 19 crisis

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The health crisis facing humanity, which infects people and economies globally, is changing our daily lives, modifying common meanings and priorities for this period and probably also for the future post-pandemic. What seemed inappropriate yesterday may be essential tomorrow.

Along with the urgency to prevent the collapse of health systems, for which it is essential that infections are not concentrated in a very short period of time, it is necessary to keep food supply chains operational, without which it would not be possible to sustain the measures taken to protect our health.

Until now, these chains have operated quite normally, considering that they are interdependent systems with different actors and functions articulated with each other. Indeed, primary production depends on inputs, for example, fertilizer seeds and agrochemicals that flow adequately and in a timely manner, and that workers can carry out their work in safe conditions that protect their health against the pandemic. As relevant as this is that financial flows and operating capital allow the entire chain to be kept active.

Similarly, supply chains depend on the operation of processing, storage and distribution facilities and especially on transport logistics. The logistics and distribution aspects are those that seem most sensitive to the restrictions imposed to protect the health of the population and therefore here a greater coordination is necessary between national and especially regional authorities and the actors in the chain.

Our country is a net exporter of food; Agri-food shipments are only behind mining and our trade balance is largely in surplus, reaching surpluses of US $ 5,561 million in 2019, not including the forestry sector. Considering that our main destination markets are China, the United States and the European Union, and that we export wines, fresh and processed fruits and vegetables, products whose demand is elastic to consumer income, we must prepare to face a difficult period. It is enough to remember that recent WTO estimates indicate that global trade flows could fall by 30% and that the IMF and the OECD estimate falls in global GDP of between 5% and 10% for this year, all associated with a massive loss of jobs around the world.

Our country is a net exporter of food; Agri-food shipments are only behind mining and our trade balance is largely in surplus, reaching surpluses of US $ 5,561 million in 2019, not including the forestry sector. Considering that our main destination markets are China, the United States and the European Union, and that we export wines, fresh and processed fruits and vegetables, products whose demand is elastic to consumer income, we must prepare to face a difficult period. It is enough to remember that recent WTO estimates indicate that global trade flows could fall by 30% and that the IMF and the OECD estimate falls in global GDP of between 5% and 10% for this year, all associated with a massive loss of jobs around the world.

The agricultural sector employs 10% of the national workforce and adds numerous indirect jobs, which is key for most of the country’s regions, except for mining in the north and the RM, which concentrates the service area. The post-pandemic reactivation can find a very good ally in this sector, which is capable of responding quickly to short and medium-term incentives with a high impact on employment and economic activity, especially in regions.

Therefore, a broad call from the government is urgently needed, incorporating the private sector, academics and specialized international organizations, both to debate and face the challenges of the short term, identifying the restrictions as well as the opportunities offered by this scenario, and also to redefine medium and long-term that allow Chilean agriculture to adapt to the new conditions, which will probably be marked by trade restrictions, changes in global demand for food and a transformation of the globalization paradigms to which the Chilean agri-food sector was incorporated at the time successfully.

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IOWA
Activity testimonial
“Our entire team has been positively surprised by the high quality of the work carried out by Softpower Connections in identifying opportunities in Chile and Peru and the way they presented the results. We are very confident that the international promotion activities that we will carry out will be a success. This type of partner is the one that allows us to grow outside the US "
Andrea Smith
Marketing Manager, International Trade Office. Iowa Economic Development
Port nola
Activity testimonial
“I am very surprised with the high quality of the study conducted by Softpower Connections. It is noted that there is a strong analysis of the information and a key development of the company's networking to reach the results in different countries. This has been very useful for our decision-making processes "
Janine Mansour
Commercial Director (Cargo and Cruise)
Natural Bee
Activity testimonial
“I am pleased to confirm that Softpower Connections did an extraordinary job on our project in China. Natural Bee commissioned the services of SoftPower Connections to identify key potential buyers and trade shows in China on functional foods. The project included various services such as market intelligence, market development, export transaction services and trade promotion and defense… In addition, SPC has contributed to the growth of the relationship with ProChile. Natural Bee will rehire SPC to develop the identified opportunities, which were valued at US $ 1 million ”.
Sergio Valdebenito
CEO Natural Bee
APTA
Activity testimonial
“Softpower Connections Consulting advised us in the development of a positioning strategy to make APTA's attributes visible to potential clients. Market intelligence activities were carried out to identify the main stakeholders and the main gaps that we needed to execute the best strategy to position ourselves as a key player in the field of technology transfer in Chile. Softpower Connections met our objectives and their work was very useful and professional, with an expert and committed team. "
Varinka Farren
Executive Director Hub APTA
Prom Perú
Activity testimonial
“Ari atinchismi, kuska risun “It is a Quechua phrase that means "If we can, I will go with you." I chose this phrase because I find that it is the best way to describe the support, we received from Soft Power in the trade mission organized by Prom Peru in which we participated in November 2019. Opening doors in a new country, not only represents a commercial challenge It is also a great cultural challenge. It is learning to communicate and understand each other, to see through the other's lenses in order to work together.
Mario Ocharan
Director of Promperú
Calidra
Activity testimonial
“Softpower allowed us to have an excellent reception in the different institutions that received us, allowing us to meet with many companies and potential partners for small and large businesses to be carried out in Chile. ”
Daniel Rodrigue
Calidra / Chile
CERV
Activity testimonial
“ At CERV we participated in the Mining Innovation Mission which allowed us to learn about the reality of Chilean mining, the understood the business opportunities it offers to implement technological solutions and good practices in its activities that can be replicated in our market. We also had many meeting with potential clients that were very important for us.”
Roy Guzmán
Executive Director of CERV Virtual Reality / Peru
Calarina
Activity testimonial
“Thanks to the experience, dedication and professionalism of Jennyfer and Marcelo from Softpower Connections, the innovation mission in which we participated exceeded our expectations. We had the opportunity to access information from the main Food Innovation Centers in Chile, practical cases of innovative product launches, trends in the world food market, provided by top-level experts. Additionally, they advised us on our value proposition and successfully fostered business relationships with Chilean companies. In summary, the Innovation Mission was extraordinary and we are very grateful to Softpower ”.
Marcia Bartr
CEO & Founder / Peru
BMT
Activity testimonial
The SPC team is extremely efficient and willing. They know the market very well, the specific sectors and fully understand the client's needs. We appreciate the support. It has been a pleasure working with Softpower Connections and we look forward to more projects coming ”.
Gloria García
General Director of BMTGlobal / Mexico
cmpc
Activity testimonial
CMPC believes in the strategic relevance of building solid relationships with stakeholders at a global level. In Softpower Connections we found a committed partner, with experience and sensitivity to translate our objectives and values into plans and marketing actions highlighting our brand and strengthening our network with our clients in 45 countries in North America, Europe, Asia and Latin America.
Guillermo Turner
Corporate Affairs Manager CMPC / Chile
INKA PRIME
Activity testimonial
Soft Power helped us identify challenges, possibilities and opportunities that would serve as weapons to enter the Chilean market. In addition, they supported us increasing our networking. It's easy to feel lost, not knowing where to start, but Soft Power connected us with potential clients. They managed to set up a meeting with a potential buyer, even before we even arrived. We keep in touch, working together to achieve new goals, new markets, and clients. For this reason, we are grateful for their excellent work.
INKA PRIME
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IOWA
Activity testimonial
“Our entire team has been positively surprised by the high quality of the work carried out by Softpower Connections in identifying opportunities in Chile and Peru and the way they presented the results. We are very confident that the international promotion activities that we will carry out will be a success. This type of partner is the one that allows us to grow outside the US "
Andrea Smith
Marketing Manager, International Trade Office. Iowa Economic Development
Port Nola
Activity testimonial
“I am very surprised with the high quality of the study conducted by Softpower Connections. It is noted that there is a strong analysis of the information and a key development of the company's networking to reach the results in different countries. This has been very useful for our decision-making processes "
Janine Mansour
Commercial Director (Cargo and Cruise)
Natural Bee
Activity testimonial
“I am pleased to confirm that Softpower Connections did an extraordinary job on our project in China. Natural Bee commissioned the services of SoftPower Connections to identify key potential buyers and trade shows in China on functional foods. The project included various services such as market intelligence, market development, export transaction services and trade promotion and defense… In addition, SPC has contributed to the growth of the relationship with ProChile. Natural Bee will rehire SPC to develop the identified opportunities, which were valued at US $ 1 million ”.
Sergio Valdebenito
CEO Natural Bee
APTA
Activity testimonial
“Softpower Connections Consulting advised us in the development of a positioning strategy to make APTA's attributes visible to potential clients. Market intelligence activities were carried out to identify the main stakeholders and the main gaps that we needed to execute the best strategy to position ourselves as a key player in the field of technology transfer in Chile. Softpower Connections met our objectives and their work was very useful and professional, with an expert and committed team. "
Varinka Farren
Executive Director Hub APTA
prom Perú
Activity testimonial
“Ari atinchismi, kuska risun “It is a Quechua phrase that means "If we can, I will go with you." I chose this phrase because I find that it is the best way to describe the support, we received from Soft Power in the trade mission organized by Prom Peru in which we participated in November 2019. Opening doors in a new country, not only represents a commercial challenge It is also a great cultural challenge. It is learning to communicate and understand each other, to see through the other's lenses in order to work together.
Mario Ocharan
Director of Promperú
calidra
Activity testimonial
“Softpower allowed us to have an excellent reception in the different institutions that received us, allowing us to meet with many companies and potential partners for small and large businesses to be carried out in Chile. ”
Daniel Rodrigue
Calidra / Chile
CERV
Activity testimonial
“ At CERV we participated in the Mining Innovation Mission which allowed us to learn about the reality of Chilean mining, the understood the business opportunities it offers to implement technological solutions and good practices in its activities that can be replicated in our market. We also had many meeting with potential clients that were very important for us.”
Roy Guzmán
Executive Director of CERV Virtual Reality / Peru
calarina
Activity testimonial
“Thanks to the experience, dedication and professionalism of Jennyfer and Marcelo from Softpower Connections, the innovation mission in which we participated exceeded our expectations. We had the opportunity to access information from the main Food Innovation Centers in Chile, practical cases of innovative product launches, trends in the world food market, provided by top-level experts. Additionally, they advised us on our value proposition and successfully fostered business relationships with Chilean companies. In summary, the Innovation Mission was extraordinary and we are very grateful to Softpower ”.
Marcia Bartr
CEO & Founder / Peru
BMT
Activity testimonial
The SPC team is extremely efficient and willing. They know the market very well, the specific sectors and fully understand the client's needs. We appreciate the support. It has been a pleasure working with Softpower Connections and we look forward to more projects coming ”.
Gloria García
General Director of BMTGlobal / Mexico
cmcp
Activity testimonial
CMPC believes in the strategic relevance of building solid relationships with stakeholders at a global level. In Softpower Connections we found a committed partner, with experience and sensitivity to translate our objectives and values into plans and marketing actions highlighting our brand and strengthening our network with our clients in 45 countries in North America, Europe, Asia and Latin America.
Guillermo Turner
Corporate Affairs Manager CMPC / Chile
INKA PRIME
Activity testimonial
Soft Power helped us identify challenges, possibilities and opportunities that would serve as weapons to enter the Chilean market. In addition, they supported us increasing our networking. It's easy to feel lost, not knowing where to start, but Soft Power connected us with potential clients. They managed to set up a meeting with a potential buyer, even before we even arrived. We keep in touch, working together to achieve new goals, new markets, and clients. For this reason, we are grateful for their excellent work.
INKA PRIME