Female leadership in clean technologies: our CEO joins Fueling the Change

[et_pb_section fb_built=»1″ _builder_version=»4.27.4″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_row _builder_version=»4.27.4″ _module_preset=»default» module_alignment=»center» custom_margin=»|auto||108px||» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_text _builder_version=»4.27.4″ _module_preset=»default» custom_padding=»0px|||||» hover_enabled=»0″ global_colors_info=»{}» theme_builder_area=»post_content» sticky_enabled=»0″] Female leadership in clean technologies: our CEO joins Fueling the Change In a global context where the energy transition and circular economy are consolidating as pillars of the future, female leadership in these industries is still far from the norm. That is why we celebrate that our founder has been selected among 29 women entrepreneurs to participate in Fueling the Change, a Chilean program that accelerates projects led by women in the clean technologies and circular economy sectors. The CEO of SoftPower was selected with Envirobiotics, her personal venture (independent of SoftPower), which develops the first organic disinfectant without chemicals on the market. This solution, awarded in 2022 in the United States as the best children’s immunizer, represents a paradigm shift in air purification: instead of eliminating all microorganisms with harsh chemicals, it restores natural biological balance using beneficial microorganisms. Women’s participation in the clean tech industry: a visible gap According to the report «Renewable Energy: A Gender Perspective» by the International Renewable Energy Agency (IRENA, 2023), women make up only 32% of the workforce in renewable energy. In emerging sectors such as green hydrogen, female participation drops to just 14%. The gap widens in the entrepreneurial ecosystem: according to Cleantech Group (2022), only 11% of clean tech startups have at least one female founder. In contrast, countries like Canada report 28.6% female employment in the clean tech sector (Natural Resources Canada). Infographic: Women’s participation in clean technologies Chile: progress and challenges In Chile, according to data from the Ministry of Energy (2018), women held only 23% of jobs in the energy sector. However, initiatives have been implemented to reverse this situation, such as the Energía + Mujer program and Start-Up Chile’s calls, which require 50% female participation in their pre-acceleration phase. The selection of 29 women in Fueling the Change not only brings visibility but also shows that there is a critical mass of innovative women ready to lead solutions for the planet from Latin America. “Being part of this program is not just recognition. It is an opportunity to learn, connect, and accelerate from the Global South a new way of doing business: more conscious, cleaner, more balanced. And with more women at the table.” About Envirobiotics Envirobiotics is a biotechnological solution that cleans and purifies enclosed environments using beneficial bacteria instead of chemicals. It is safe for children, pets, and people with respiratory sensitivities. Its model is based on the principle of ecological balance and has proven to be highly effective in spaces such as schools, clinics, homes, and offices. This technology, developed with scientific backing, aligns with the principles of the circular economy and bioinnovation, setting a new standard for the future of environmental cleaning. Learn more about the Fueling the Change program. Link Sources: IRENA (2023): Renewable Energy: A Gender Perspective 2023. Link Cleantech Group (2022): Gender Diversity in Cleantech. Link Chile Ministry of Energy (2018): Energía + Mujer Program. Link Startup Chile. Link IncubaUdeC: Fueling the Change [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=»4.27.4″ _module_preset=»default» theme_builder_area=»post_content»][et_pb_column _builder_version=»4.27.4″ _module_preset=»default» type=»4_4″ theme_builder_area=»post_content»][et_pb_wpt_masonry_image_gallery _builder_version=»4.27.4″ _module_preset=»default» theme_builder_area=»post_content» image_ids=»8421,8420,8422″ hover_enabled=»0″ sticky_enabled=»0″][/et_pb_wpt_masonry_image_gallery][/et_pb_column][/et_pb_row][/et_pb_section]
Noam Shomron in Chile: Science that Anticipates the Future

[et_pb_section fb_built=»1″ _builder_version=»4.27.4″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_row _builder_version=»4.27.4″ _module_preset=»default» module_alignment=»center» custom_margin=»|auto||108px||» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_text _builder_version=»4.27.4″ _module_preset=»default» custom_padding=»0px|||||» global_colors_info=»{}» theme_builder_area=»post_content»] Noam Shomron in Chile: Science that Anticipates the Future Professor Noam Shomron is a visionary leader who leverages basic science, Artificial Intelligence, and Big Data to innovate within the healthcare sector. Trained at Massachusetts Institute of Technology, he currently heads the Functional Genomics Team at Tel Aviv University’s Gray Faculty of Medical and Health Sciences. «With an impressive track record including over 200 scientific publications and dozens of patents, Professor Shomron has spearheaded significant advancements in genomics and medicine. His research has demonstrated the potential of machine learning to predict mortality risks, identify early signs of cancer through rapid sequencing, and enable non-invasive embryonic DNA analysis. Beyond his role as Editor of the book ‘Deep Sequencing Data Analysis’ and Director of key organizations like ‘Rare-Genomics’ Israel, the Djerassi Institute of Oncology, and ‘ScienceAbroad’, he’s a co-founder of multiple biotechnology and digital medicine companies (such as Variantyx, GotSho, IdentifAI, and Everly Bio). He has also been instrumental in co-developing innovative master’s programs at Tel Aviv University, including the International MSc in Digital Medical. Recognized for his exceptional communication skills, Professor Shomron is an international speaker with talks at TEDx, the Israeli Parliament, and global media outlets, sharing his vision on how science and technology are redefining the future of health. Relevant Links: Noam Shomron – LinkedIn Exploring the Future of Healthcare with Noam Shomron – Intelligent Health Blog Noam Shomron’s Personal Website ICIMED Staff Profile – Noam Shomron Lectures Each lecture is specifically tailored to meet the needs and understanding of its audience, from the general public to seasoned professionals, consistently focusing on the pivotal role genomics plays in modern healthcare and research. 1.- For the General Public: Understanding the Power of Genomics «The DNA Revolution: How Genomics is Transforming Your Health» 2.- For Entrepreneurs (Venture Capital): Investing in Genomic Technologies «Genomics: A Game Changer for Health Innovation and Investment» 3.- For Innovators: The Future of Digital Health and Genomics «AI and Genomics: Innovating the Future of Precision Medicine» 4.- For University Faculty and Students: Advances in Genomic Research «Harnessing the Power of Genomics and AI in Biomedical Research» 5- For High School Students: Discovering Genomics and Its Impact «Unlocking the Secrets of Your DNA: The Future of Medicine» [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Article from El Mercurio Newspaper

[et_pb_section fb_built=»1″ _builder_version=»4.27.4″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_row _builder_version=»4.27.4″ _module_preset=»default» module_alignment=»center» custom_margin=»|auto||108px||» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_text _builder_version=»4.27.4″ _module_preset=»default» custom_padding=»0px|||||» global_colors_info=»{}» theme_builder_area=»post_content»] Article from El Mercurio Newspaper Looking for Infrastructure Opportunities?Peru is Calling — and Chile is Ready to Answer. As highlighted by El Mercurio’s Economía y Negocios in an article by journalist Marco Antonio Gutiérrez Varas, Peru is facing an infrastructure deficit of US $160 billion and already has more than US $70 billion in public-private projects in the pipeline. Of these, US $17 billion correspond to 80 key initiatives scheduled between 2025 and 2028. [/et_pb_text][et_pb_button button_url=»https://www.softpower.cl/wp-content/uploads/2025/07/NOTICIA-INFRACON-EMOL-12062025.pdf» url_new_window=»on» button_text=»Download PDF» _builder_version=»4.27.4″ _module_preset=»default» custom_button=»on» button_icon=»||fa||400″ button_icon_placement=»left» button_on_hover=»off» global_colors_info=»{}» theme_builder_area=»post_content»][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]
Conference: «Trust and Collaboration: The Foundation of Impact from Science» Lab to Market 2025 | UC Anacleto Angelini Innovation Center
INFRACON PERÚ 2025: Where projects—and purpose—are built.

[et_pb_section fb_built=»1″ _builder_version=»4.27.4″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_row _builder_version=»4.27.4″ _module_preset=»default» custom_margin=»|auto||108px||» hover_enabled=»0″ global_colors_info=»{}» theme_builder_area=»post_content» module_alignment=»center» sticky_enabled=»0″][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_text _builder_version=»4.27.4″ _module_preset=»default» custom_padding=»0px|||||» hover_enabled=»0″ global_colors_info=»{}» theme_builder_area=»post_content» sticky_enabled=»0″] 🌍 INFRACON PERÚ 2025: Where projects—and purpose—are built. Cusco, August 21-23 Join the business delegation organized by Softpower Connections! There are events… and then there are encounters that mark a before and after. INFRACON PERÚ 2025 isn’t just an International Infrastructure and Construction Fair. It’s the first summit with a social purpose to be held in Cusco, where connectivity, innovation, and development go hand-in-hand with genuinely improving people’s quality of life. In a unique setting like Vidawasi, a children’s health city in Urubamba (Cusco), business leaders, government authorities, investors, and experts from across Latin America will gather. The goal? To activate a portfolio of over USD $10 billion in public-private projects between 2025 and 2028. ✨ Why Peru Today? Some reasons: It projects above-average regional growth. It boasts solid institutional frameworks for public-private partnerships (PPPs). It’s opening its doors with a clear invitation to companies that bring technical capacity, innovation, and social commitment. It has an infrastructure deficit of USD $140 billion. It has consolidated an attractive legal framework for investment through Public-Private Partnerships (PPPs) and «Works for Taxes» mechanisms, with agencies like ProInversión facilitating the process. It has a strategic location and new international connectivity, including the megaproject Port of Chancay and the Longitudinal Andean Highway. And the best part: You don’t have to go alone. 🤝 Why go with Softpower? Softpower Connection is organizing the Chilean Business Mission to INFRACON, led by: Jennyfer Salvo, CEO of Softpower, journalist, and a leader in international business with purpose. Juan Manuel Sánchez, former Director of Concessions at the Ministry of Public Works of Chile and an expert in regional infrastructure. Going with Softpower is more than just having a stand. It means arriving with a pre-arranged agenda, strategic guidance, and support before, during, and after the trip. 📌 Exclusive Mission Benefits: Official delegation stand B2B meetings with public and private decision-makers Preferential entry + included meals Free 6-month membership to SNCI Peru Networking activities with authorities and investors On-site advice and accompaniment 🗓️ General Program Cusco – INFRACON 2025 Day 1 (08/21): Setup + B2B meetings + Conferences Day 2 (08/22): Breakfast with authorities + Networking Day 3 (08/23): Networking and closing with strategic projects Interested in participating? REGISTER HERE Or write to us directly at: comunicaciones@softpower.cl Slots are limited. And opportunities, enormous. Preferential rates available until June 16th. Ask about special conditions for early participation. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
What We Learned with Ori Shachar: A Tour to Talk Seriously About AI

[et_pb_section fb_built=»1″ _builder_version=»4.27.4″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_row _builder_version=»4.27.4″ _module_preset=»default» custom_margin=»|auto||108px||» hover_enabled=»0″ global_colors_info=»{}» theme_builder_area=»post_content» module_alignment=»center» sticky_enabled=»0″][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_text _builder_version=»4.27.4″ _module_preset=»default» custom_padding=»0px|||||» hover_enabled=»0″ global_colors_info=»{}» theme_builder_area=»post_content» sticky_enabled=»0″] What We Learned with Ori Shachar: A Tour to Talk Seriously About AI In May 2025, we organized the first tour of Peru and Chile for Ori Shachar, an Israeli expert in artificial intelligence applied to business. With over 20 years of experience, he has led developments at companies like Mobileye, participated in Tesla’s Autopilot, and contributed to the AI revolution in healthcare, agriculture, and financial services. He is currently the CEO of Autom8Labs. Ori Shachar doesn’t just talk about the future; he builds it. So, more than a series of talks and conferences, this was an invitation to think with perspective, purpose, and without fear of what’s next. For nearly two intense weeks, we traveled through Lima and Santiago, sparking key conversations about artificial intelligence and its impact on business and society. We met with opinion leaders, managers, academics, entrepreneurs, business owners, technical teams, and postgraduate students—all interested in understanding how to implement AI effectively, ethically, and strategically. In Lima, we exchanged ideas with the Credicorp team, professionals from the Flint Abogados law firm, and representatives from professional organizations like the Peruvian College of Engineers and the Lima Chamber of Commerce. It was at the latter that Ori Shachar delivered his conference, «AI in your company – How to implement it well starting today!», prompting deep reflections on technological adoption and leadership. The tour continued in Santiago, where we visited the FEN at the University of Chile and the Pontificia Universidad Católica, engaging with their master’s students. We were welcomed by CORFO, with whom we discussed development, technology, and the urgent challenge of moving towards a more competitive, sustainable Chile, prepared to lead this new era. We also held meetings with AmCham Chile, Cuprum, Mutual de Seguridad, and JBIZ, a community that brings together young entrepreneurs. What Did This Tour Leave Us With? That AI is not just a technical matter, but a deeply human one. That adopting technology without strategy or ethics doesn’t transform; it only complicates. That failing is part of the journey, and sharing those mistakes also teaches. That human talent remains at the center, even as the context changes. And that Latin America has a lot to say—and do—in this global conversation. From Softpower, we thank every institution that opened its doors and everyone who sat down to listen, ask questions, and challenge ideas. Because what we need today are real spaces to think seriously, and together, about the future we want to build for our organizations and communities. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=»4.27.3″ _module_preset=»default» saved_tabs=»all» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_wpt_masonry_image_gallery image_ids=»8120,8119,8118″ image_gallery_fs=»1″ _builder_version=»4.27.4″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][/et_pb_wpt_masonry_image_gallery][/et_pb_column][/et_pb_row][/et_pb_section]
Mission Lima 2025: Three Days of Vision, Business, and Inspiring Connections

[et_pb_section fb_built=»1″ _builder_version=»4.27.4″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_row _builder_version=»4.27.4″ _module_preset=»default» custom_margin=»|auto||108px||» hover_enabled=»0″ global_colors_info=»{}» theme_builder_area=»post_content» module_alignment=»center» sticky_enabled=»0″][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_text _builder_version=»4.27.4″ _module_preset=»default» custom_padding=»0px|||||» hover_enabled=»0″ global_colors_info=»{}» theme_builder_area=»post_content» sticky_enabled=»0″] Mission Lima 2025: Three Days of Vision, Business, and Inspiring Connections From May 14th to 16th, Softpower Connections organized a new Business and Investment Prospecting Mission to Lima, Peru. Chilean entrepreneurs interested in exploring real opportunities in one of Latin America’s most dynamic markets participated. We extend our gratitude to each of them: Katherine Meneses and Gaspar Mondaca from Alianza Creativa Comunicaciones, Marcela Ruiz from Acustica Marina, and Luis Utreras from Transportes ICT, for trusting Softpower Connections to accompany them on this challenge. During two and a half intense (and very productive) days, we visited institutions including Credicorp, PROMPERÚ, the Lima Chamber of Commerce, the Peruvian College of Engineers, Flint Abogados, and the Embassy of Chile. With them, we shared strategic and highly productive conversations about the country’s economic development, the political landscape, regulatory frameworks, and the potential for integration with Asia-Pacific through the future Port of Chancay. One of the mission’s highlights was the active participation of Ori Shachar, an international expert in applied artificial intelligence and CEO of Autom8Labs. He accompanied the delegation on every visit and concluded his time in Peru with a conference at the Lima Chamber of Commerce: 🎤 «AI in your company – How to implement it well starting today!» In addition to learning and networking, there was also time for relaxed conversation, camaraderie, and building lasting relationships between companies, institutions, and professionals from both countries. 💬 As we often say at Softpower: A mission isn’t just a trip; it’s a strategic experience that opens real doors. What’s Next? We’ve already opened registrations for our next international mission: INFRACON PERÚ 2025 – Cusco, August 21-23. Register here This is a new opportunity to be where the region’s major infrastructure projects are presented and activated. 📩 Interested in participating? Write to us at: comunicaciones@softpower.cl [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=»4.27.3″ _module_preset=»default» saved_tabs=»all» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_wpt_masonry_image_gallery image_ids=»8082,8080,8081″ image_gallery_fs=»1″ _builder_version=»4.27.4″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][/et_pb_wpt_masonry_image_gallery][/et_pb_column][/et_pb_row][/et_pb_section]
Jennyfer Salvo inaugurates for the second year the Summer School “From University to Industry” of the UC and the University of Cambridge

[et_pb_section fb_built=»1″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_row _builder_version=»4.27.3″ _module_preset=»default» custom_margin=»|auto||108px||» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_text _builder_version=»4.27.4″ _module_preset=»default» custom_padding=»0px|||||» global_colors_info=»{}» theme_builder_area=»post_content»] Jennyfer Salvo inaugurates for the second year the Summer School “From University to Industry” of the UC and the University of Cambridge For the second consecutive year, our CEO Jennyfer Salvo was invited to open the prestigious Summer School “From University to Industry” organized by the UC Innovation Center in collaboration with the University of Cambridge. This program brings together the main experts in technology transfer in Latin America, with the purpose of strengthening the links between academia and industry, promoting innovation and facilitating the development of disruptive solutions in the region. Collaboration, trust and networks: Keys to technology transfer In her inaugural presentation, entitled “The importance of collaboration, networking and building trust”, Jennyfer Salvo highlighted the fundamental role of intercultural intelligence, active listening and the generation of trust relationships as drivers of effective technology transfer. Her presentation highlighted the need to build strategic bridges between research and companies, ensuring that scientific knowledge is translated into tangible impact for society. As part of its commitment to the dissemination of knowledge and the strengthening of innovation ecosystems, Jennyfer shared its work promoting the work of influential figures in global high-tech, such as Mois Navon, a pioneer in autonomous vehicles and artificial intelligence, and Noam Shomron, an expert in genomics and digital health. Through Softpower Connections, it has managed to bring these brilliant minds closer to Latin America, fostering dialogue and collaboration on key issues for the future of technology and science. A benchmark meeting in innovation and technology transfer The Summer School “From University to Industry” has established itself as a high-impact platform, with the participation of specialists from more than 6 countries and 35 universities. The opening by Jennyfer Salvo reaffirms Softpower Connections’ mission of connecting global talent with Latin America, promoting strategic cooperation between the academic world and the productive sector to accelerate innovation and sustainable development in the region. For more information about this event, visit: University Industry Camp (https://universityindustrycamp.cl) [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=»4.27.3″ _module_preset=»default» saved_tabs=»all» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_column type=»4_4″ _builder_version=»4.27.3″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][et_pb_wpt_masonry_image_gallery image_ids=»7968,7970,7969″ image_gallery_fs=»1″ _builder_version=»4.27.4″ _module_preset=»default» global_colors_info=»{}» theme_builder_area=»post_content»][/et_pb_wpt_masonry_image_gallery][/et_pb_column][/et_pb_row][/et_pb_section]
Trade Mission Port of Chancay – Perú
ZÜCDER Turkey Fair